Pay day loans nevertheless advertised on Google after pledge

Pay day loans nevertheless advertised on Google after pledge

P ayday loan services and products continue to be promoted in Bing search outcomes, five months following the technology company excited customer teams by pledging to ban payday loan providers from the advertising system.

Although advertisements from payday loan providers try not to seem to be populating search that is google, advertisements from lead-generation businesses that route prospective borrowers to loan providers are, overview of results indicates.

web web Sites such as for instance CashNetUSA and GoInstallmentLoans promote short-term, small-dollar loans that in some instances fall outside the parameters Google stated it can impose to block pay day loans. Those who seek out terms like “payday loans” or “need cash fast” would see their advertisements in search engine results.

Web sites don’t provide loans.

Rather, by way of a bidding that is complicated, they link borrowers to loan providers. Yet they could funnel individuals in urgent need of money towards the types of services that Google banned as harmful. […]