It is possible to produce automated and personalized e-mail drip promotions that may get triggered whenever a contact:
- Gets a label
- Gets put into an inventory
- Submits an application on your own internet site, or
- Ticks a web link in a contact
Causes permit you to fire an automation thereby applying actions to your readers. Causes are a definite tool that is great follow-ups to past engagements from your own target team which help you reach your pre-defined drip campaign objectives.
Step four: make your e-mails